sweetgreen x Growing Powers
Fresh Moves Mobile Market
Upon the first Chicago location opening in River North, sweetgreen partnered nonprofit, Growing Power. Together Growing Power and sweetgreen are on a mission to scale urban agriculture and show that food can be a way out of poverty — providing jobs in agriculture, and proving healthy eating is key to a healthy life. That is how the Fresh Moves Mobile Market was created. The bus sells affordable fresh produce on Chicago’s south and west sides, where there is little access to real, healthy food.
Lead on creating the bus wrap for the mobile farmers market and collaborated with Growing Power to develop their brand identity for this campaign.
Fresh Farm Mobile Market launch email
Custom bus illustrations based off products that could be sold in the mobile farmers market
