campaign overview

Tia Self Health Guide

The premise of this project brief was to launch a New Years campaign that tied back to Tia and their appointment offerings. As lead on this project, I led brainstorm sessions to come up with a compelling personalized shareable guide that helps people turn their New Years resolutions into intentional habits with science-backed support from Tia’s providers.

Want to find out what your personalized guide looks like? Take the Self Health quiz to get started.

Microsite experience & Logic

After deciding on the Self Health concept, I created the logic for the Self Health prompts which from there indicates what guide output the user would receive based on the information they provided us. The user then receives a personalized Self Health, which they can then download and either share on social or use as a phone background. Following the mantra, the user receives science-backed tips straight from Tia’s providers as a source for all information regarding the users selected resolution topic. Lastly, we created custom Spotify playlists that help inspire and motivate users.