campaign overview
Myro Holiday Gift Sets
The marketing team at Myro tasked the design team with creating a holiday campaign that would drive awareness and new subscriptions. To create buzz around the campaign as lead of this initiative, I proposed 3 new limited edition case colors that we knew from customer data were the most requested colors. We then paired each new case color with an existing scent to create themes for each bundle, which then had a swag item that went along with each theme.
Product Development
Working with a swag agency we were able to fully customize a beanie, lavender eye mask, bandana and sticker set that fit in perfectly with our existing DTC shipper.
Microsite experience
Working very closely with Myro’s developer, we were able to create a new à la carte checkout experience different from Myro’s typical subscription checkout flow.
Email Launch
The email launch consisted of the initial announcement of the campaign as the first email, following that there were three product specific emails highlighting each of the new bundle sets.
